About Zgadka

The check opens a page the same way search crawlers see it. We read robots.txt and the sitemap, check the rules for 14 AI and search bots and send real requests as 12 of them – including OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot – then compare what the bot gets with what a regular browser gets. This reveals both robots.txt bans and blocking by bot protection.

Next we compare the HTML without JavaScript with what the Chrome browser shows: most AI bots don’t run JavaScript. We analyze headings, meta tags, schema.org markup, text structure, facts and dates, plus up to 10 pages from the sitemap to find problems in templates, not just on the home page.

Speed and Core Web Vitals come from Google PageSpeed Insights. Off-site reputation comes from the open Wikidata and Wikipedia databases, and in the full report also from Google search: the business profile, ranking for the brand name, reviews and discussions. The citability score and personalized fixes are prepared by our AI analysis.

Each check has a weight from 1 to 5 depending on how strongly it affects visibility. A passed check earns full points, a warning earns half, an issue earns zero. Checks that couldn’t be run are left out of the score, and their group’s weight is spread across the others.

The GEO score is made up of four groups: AI bot technical access (35%), structure (25%), citability (25%) and off-site reputation (15%). The SEO score – of technical SEO (40%), on-page (35%) and speed and security (25%). We also calculate readiness separately for each platform: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude.

We ask ChatGPT, Gemini and Claude your customer questions with web search turned on, and also check Google AI Overviews and AI Mode. In every answer we look for links to your site and your brand name, as well as the competitor brands you specified. AI answers differ slightly each time, so each question can be asked three times to see how stable the result is.

The AI traffic script doesn’t use cookies or store IP addresses: we count only visits and sources. Server logs you upload for AI bot analysis are processed in your browser and sent nowhere. Prices are in US dollars. Card payments are taken by our payment partner Creem, and we never receive bank card details; for USDT payments each payment gets its own address.